 | | By trusting the success of the AdTop communication solution, the McDonald’s stores in Fórum Coimbra Shopping Centre and Ferrara Plaza (in Paços de Ferreira), as also the store in LoureShopping, focused on an innovative concept, which makes information on promotional actions, advertising spots, among others, available to clients. The current equipment layout makes the installed solution even more innovative and attractive. ADtop enables the people in charge of McDonald’s to manage all its multimedia contents remotely and in real time, effortlessly for the several communication channels and supports available at the stores. |  |  | | | By following a differentiation and closeness strategy directed at their clients, the McDonald’s chain scores points “inside and outside the lines”, heading towards the future. |
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[PDFs/ES/news_ADtop_Coimbra_Ferrara_es.pdf (197Kb)]